COMPANY OVERVIEW

Viad (pronounced VEE-ahd) is a leading provider of extraordinary experiences, including attractions, hospitality, exhibition services, and experiential marketing through two businesses: Pursuit and GES. Our business strategy focuses on delivering extraordinary experiences for our teams, clients and guests, and significant and sustainable growth and above-market returns for our shareholders. Viad is an S&P SmallCap 600 company and traded on the New York Stock Exchange under the symbol VVI.

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OUR BUSINESSES

PURSUIT

ATTRACTIONS & HOSPITALITY COMPANY

Pursuit is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations.

  • World-class experiences with high-margins
  • Meaningful barriers to entry and strong perennial demand
  • Scalable with significant high-return growth opportunities
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GES

EXHIBITION SERVICES & EXPERIENTIAL MARKETING COMPANY

GES is an exhibition services and experiential marketing company offering a comprehensive range of services to the world’s leading event organizers and brands.

  • Meaningful free cash flow generator with high recurring revenue
  • Market leader in exhibition services
  • Strong growth opportunity in experiential marketing
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INVESTMENT HIGHLIGHTS

High-Quality Businesses with Leading and Defensible Market Positions
Proven Success Executing Growth Strategy and Driving Strong Returns
Experienced Management Team Focused on Shareholder Value
Benefiting from Industry Recovery and Delivering New Growth

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