Viad Corp - Investors - Annual Meeting

2023 ANNUAL MEETING OF VIAD CORP SHAREHOLDERS

Time and Date: Wednesday, May 24, 2023, 8:00 a.m. MDT

Online check-in will be available beginning at 7:45 a.m. MDT. Please allow ample time for the online check-in process.

Location: The 2023 Annual Meeting will be a completely virtual meeting of shareholders conducted via live audio webcast to enable our shareholders to participate from any location. The virtual meeting can be accessed at www.virtualshareholdermeeting.com/VVI2023.

To participate in the Annual Meeting, you will need your 16-digit control number included in your Notice of Internet Availability of the proxy materials, on your proxy card, or on any additional voting instructions accompanying these proxy materials.

PLEASE VOTE YOUR SHARES

Viad shareholders who held shares at the close of business on March 27, 2023, the record date for our 2023 Annual Meeting, are eligible to vote their shares at the meeting. Access information (holder account number, control number) was sent by mail to shareholders beginning April 7, 2023.

If you have received your voter instruction form, proxy card, or notice of internet availability, you may vote by clicking on the button above which will take you to www.proxyvote.com. (Note: This website is not maintained by Viad)

VOTE BY INTERNET

Before The Meeting - Go to www.proxyvote.com

Use the internet to transmit your voting instructions and for electronic delivery of information. Vote by 11:59 p.m. ET on May 23, 2023 for shares held directly and by 11:59 p.m. ET on May 19, 2023 for shares held in a Plan. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form.

During The Meeting - Go to www.virtualshareholdermeeting.com/VVI2023

You may attend the meeting via the internet and vote during the meeting. Have the information that is printed in the box marked by the arrow available and follow the instructions.

VOTE BY PHONE – 1-800-690-6903
Use any touch-tone telephone to transmit your voting instructions. Vote by 11:59 p.m. ET on May 23, 2023 for shares held directly and by 11:59 p.m. ET on May 19, 2023 for shares held in a Plan. Have your proxy card in hand when you call and then follow the instructions.

VOTE BY MAIL
Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717.

ELECTRONIC DELIVERY OF FUTURE PROXY MATERIALS

If you would like to reduce the costs incurred by our company in mailing proxy materials, you can consent to receiving all future proxy statements, proxy cards and annual reports electronically via e-mail or the Internet. To sign up for electronic delivery, please follow the instructions above to vote using the Internet and, when prompted, indicate that you agree to receive or access proxy materials electronically in future years.