ABOUT VIAD

Viad is a leading provider of extraordinary experiences, including attractions, hospitality, exhibition services, and experiential marketing through two businesses: Pursuit and GES.

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OUR BUSINESSES

PURSUIT

ATTRACTIONS & HOSPITALITY COMPANY

Pursuit is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations.

  • World-class experiences with high-margins
  • Meaningful barriers to entry and strong perennial demand
  • Scalable with significant high-return growth opportunities
EXPLORE PURSUIT

GES

EXHIBITION SERVICES & EXPERIENTIAL MARKETING COMPANY

GES is an exhibition services and experiential marketing company offering a comprehensive range of services to the world’s leading event organizers and brands.

  • Meaningful free cash flow generator with high recurring revenue
  • Market leader in exhibition services
  • Strong growth opportunity in experiential marketing
DISCOVER GES

Our Brands

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Environmental, Social and Governance

We are committed to delivering extraordinary experiences that support a more sustainable world for generations to come. We protect and improve our world by continuously investing in our people, reducing our environmental impact, and honoring our communities.

View Our ESG Efforts