Our people drive our success. We foster a culture that is equitable and inclusive, celebrates our talent, and prioritizes the safety and wellness of our teams, clients, and guests.

Diversity, Equity, & Inclusion

Viad is committed to cultivating an environment where people of all different backgrounds feel a sense of belonging and contribute to our continued success, as explained further in our Diversity, Equity, & Inclusion Policy. We celebrate the diverse and talented group of people that make up our Board of Directors, executive management team, and employees.

To cultivate a diverse and inclusive culture, we have the following initiatives in place:

  • Diverse Recruitment – We leverage inclusive job posting sites and engage with community partners to facilitate recruitment from diverse audiences, such as minorities, veterans, and women.
  • Diversity Training – We integrate diversity and inclusion training into our Always Honest Compliance and Ethics Program.
  • Mentorship Programs – Through our Account Associate Sales Leadership Program, we connect newly graduated students with organization leaders to accelerate their careers.

Diversity, Equity, & Inclusion Policy

At Viad, we believe that diversity, equity, and inclusion (DEI) is an ongoing journey, and we are proud of our DEI achievements so far, yet also cognizant of the work we still have ahead. An important part of our work and how we will ensure continual progress is by monitoring our U.S. and global diversity metrics.

U.S. Diversity1

Overall Workforce4
49%
Female
31%
POC
Executive
Management3,4
41%
Female
19%
POC

Global Gender Diversity2

Overall Workforce
46%
Female
Executive
Management3
40%
Female

1U.S. metrics exclude seasonal workers and part-time union personnel
2Global metrics exclude seasonal workers, part-time union personnel, and workforce in Iceland
3Executive management includes employees within two reporting levels of Viad’s CEO
4Person of color (POC) captures all employees who self-identify as non-white

Workplace Safety

Our path is one that allows every employee to work safely. We all have a responsibility to maintain a safe and healthy work environment. Both Pursuit and GES have implemented business-specific programs that support our commitment to the safety and well-being of our team members, clients, and guests.

Pursuit’s Safety Promise is our commitment to the safety and well-being of our guests and staff. Through this program, we will ensure that everyone feels safe when visiting our experiences and that these places can continue to make a positive impact. When you decide to visit us, you can feel confident that you’ve made the right choice.

GES’s Always On Health and Safety Program was designed by our safety team to protect our employees, customers, partners, and event attendees. GES employees are committed to adhering to all local government and facility requirements and those established in conjunction with our partners and clients. Safe, reliable delivery of events is one of our most significant responsibilities.

Labor Rights

At Viad, we endeavor to be a company where employees want to work. We pride ourselves in treating employees fairly and respectfully and are dedicated to upholding key human rights, as further explained in our Human Rights Policy. We strictly prohibit human trafficking, child labor, harassment, and discrimination. We also expect our suppliers to uphold these principles.

Human Rights Policy

Always Honest Program

We believe that maintaining a culture of high ethical standards gives us a distinct advantage in recruiting and retaining top talent, delivering the best experience for our customers, and attracting shareholders. Our Always Honest Program, with the full support of our Board of Directors, has guided us since 1994 to translate integrity into our everyday behavior and actions.