Viad (pronounced VEE-ahd) is a leading global provider of extraordinary experiences, including hospitality and leisure activities, experiential marketing, and live events through two businesses: Pursuit and GES.

Pursuit is a collection of inspiring and unforgettable travel experiences in Alaska, Nevada, and Montana in the United States, in and around Banff, Jasper, and Vancouver in Canada, and in Reykjavik, Iceland. Pursuit’s collection includes attractions, lodges and hotels, and sightseeing tours that connect guests with iconic places.

GES is a global, full-service live events company offering a comprehensive range of services to the world's leading brands and event organizers through two reportable segments, Spiro and GES Exhibitions. Spiro is an experiential marketing agency that partners with leading brands around the world to manage and elevate their global experiential marketing activities. GES Exhibitions is a global exhibition services company that partners with leading exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows with teams throughout North America, Europe, and the Middle East.

Our business strategy focuses on delivering extraordinary experiences for our teams, clients and guests, and significant and sustainable growth and above-market returns for our shareholders.

Our Strategy to Maximize Shareholder Value:
Position Viad to generate sustained EBITDA growth and above-market returns
Significant investment in Pursuit’s Refresh, Build, Buy opportunities that drive accelerated growth
Build Spiro, formerly GES’ Brand Experiences, into a world class, integrated marketing solutions agency
Deliver extraordinary exhibition experiences through simple, user-friendly services and best-in class execution at GES Exhibitions

Viad is an S&P SmallCap 600 company and traded on the New York Stock Exchange under the symbol VVI.


Global Attractions & Hospitality Company

  • Inspiring, unforgettable experiences in iconic destinations
  • High barriers to entry and high-margins
  • Scalable with significant high-return growth opportunities


Global Live Events & Experiential Marketing Company

  • Meaningful free cash flow generator
  • GES Exhibitions – market leader with improved cost structure
  • Spiro – strong growth opportunity in large, fragmented market