ABOUT VIAD

Viad (pronounced VEE-ahd) is a leading global provider of extraordinary experiences, including hospitality and leisure activities, experiential marketing, and live events through two businesses: Pursuit and GES.

Viad is an S&P SmallCap 600 company and traded on the New York Stock Exchange under the symbol VVI.

OUR BUSINESSES

PURSUIT

ATTRACTIONS & HOSPITALITY COMPANY

Pursuit is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations.

  • World-class experiences with high-margins
  • Meaningful barriers to entry and strong perennial demand
  • Scalable with significant high-return growth opportunities
EXPLORE PURSUIT

GES

EXHIBITION SERVICES & EXPERIENTIAL MARKETING COMPANY

GES is an exhibition services and experiential marketing company offering a comprehensive range of services to the world’s leading event organizers and brands.

  • Meaningful free cash flow generator with high recurring revenue
  • Market leader in exhibition services
  • Strong growth opportunity in experiential marketing
DISCOVER GES

Our Long Standing History

Viad Corp is the successor company of The Greyhound Corporation that was incorporated in 1926. Greyhound’s first operations, transportation, began in 1914 in Hibbing, Minnesota. That business grew to become the largest bus company in the world, known as Greyhound Lines.

In the 1960s, we began transforming into a conglomerate and diversified into various industries with hundreds of businesses, including the two that we know today as Pursuit and GES.

From the 1980s to the early 2000s, we made many strategic divestitures of businesses, including Greyhound Lines, Inc. bus operations, The Finova Group, Motor Coach Industries, The Dial Corp, Premier Cruise Lines, Restaura dining servings operations, Dobbs International Services airline food service, and MoneyGram International.

In 2014, we announced a go-forward growth strategy to enhance shareholder value, which was focused on scaling Pursuit and improving the profitability of GES. Steve Moster was appointed President & CEO to lead the company forward and remained President of GES. In 2015, David Barry was appointed President of Pursuit to drive its growth journey.

Our Vision

Our Vision is to create the world’s most extraordinary experiences.

Our Mission

Our Mission is to drive significant and sustainable growth by delivering extraordinary experiences for our teams, clients, and guests.

OUR STRATEGY TO MAXIMIZE SHAREHOLDER VALUE

Our business strategy focuses on delivering extraordinary experiences for our teams, clients and guests, and significant and sustainable growth and above-market returns for our shareholders.

Meaningfully scale Pursuit through investment in Refresh, Build, Buy high-return growth opportunities
Deliver strong cash flow from GES Exhibitions through simple, user-friendly services and best-in class execution
Drive growth through Spiro’s world class, experiential marketing solutions

Our Values

Our values reflect who we are and what we stand for across all our businesses. They guide us in how we work and interact with our team, clients, and guests.