Iconic Experiences Unified Under Pursuit Brand
Viad Corp (NYSE: VVI) today introduced an umbrella brand, Pursuit, for
its unique collection of iconic experiences. The Pursuit brand supports
Viad’s strategy to grow its high-margin Travel & Recreation Group
through Refresh, Build, Buy initiatives.
Steve Moster, Viad's president and chief executive officer, said, “We
have successfully grown our portfolio to include seven world-class
attractions that welcome over 2.2 million visitors annually and 15
distinctive lodging properties with over 1,400 rooms. With locations
that span Banff, Jasper, Waterton Lakes, Glacier, Denali and Kenai
Fjords national parks and Vancouver, British Columbia, the creation of a
unifying brand is a logical next step to facilitate guest interaction
with us across all geographies.”
Since 2011, the Company has expanded Pursuit through eight acquisitions,
the construction of the Glacier Skywalk attraction in Jasper and major
renovations to enhance the Banff Gondola, which is the leading
attraction in Banff.
Pursuit President David Barry said, “We have an extraordinary collection
of assets and exceptional teams that bring them to life for our guests.
Each of our experiences offers a uniquely authentic connection to its
iconic location. The Pursuit brand brings them all together, defines our
culture and our drive for excellence in guest service. It signifies our
unification as one team with a common mission to connect our guests and
our staff to iconic places through unforgettable, inspiring experiences
that represent the best in experiential adventure travel.”
To learn more about Pursuit, click here
for the official reveal video (also available for download) or visit www.pursuitcollection.com.
Barry concluded, “Pursuit is about the extraordinary journey of life,
and the new places we experience and the memories we collect along the
way. Life is short, create memories!”
Viad (NYSE: VVI) generates revenue and shareholder value through its two
business groups: GES (previously referred to as the Marketing & Events
Group) and Pursuit (previously referred to as the Travel & Recreation
Group). GES is a global, full-service live events company offering a
comprehensive range of services to the world's leading brands and event
organizers. Pursuit is a collection of iconic travel experiences in
Alaska, Montana and Western Canada that showcase the best of Banff,
Jasper, Waterton Lakes, Glacier, Denali and Kenai Fjords national parks.
Viad is an S&P SmallCap 600 company. For more information, visit the
company's Web site at www.viad.com.
Pursuit is a collection of inspiring, unforgettable experiences in
Alaska, Montana, the Canadian Rockies and Vancouver, British Columbia.
Pursuit’s world-class attractions, distinctive lodges and travel
experiences help adventurous people from around the world discover and
connect with iconic locations, including Banff, Jasper, Waterton Lakes,
Glacier, Denali and Kenai Fjords national parks. From Alaska to Western
Canada to Montana, our attractions, tours and lodging let people feel
the joy that comes with moments of awe and inspiration. Pursuit is part
of Viad Corp (NYSE: VVI). For more information about Pursuit’s
collection of experiences, visit www.pursuitcollection.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170228005545/en/
Source: Viad Corp