Viad (pronounced VEE-ahd) is an S&P SmallCap 600 international experiential services company with operations in the United States, Canada, the United Kingdom, continental Europe and the United Arab Emirates. Viad generates revenue and shareholder value through two business units: GES and Pursuit. Our business strategy focuses on providing exceptional experiential services to our customers and guests superior and sustainable returns on invested capital to our shareholders.

About Us


Pursuit is an attractions and hospitality company that provides a collection of inspiring and unforgettable experiences in iconic destinations. From world-class attractions, distinctive lodges and engaging tours in stunning national parks and renowned global travel locations, to our growing collection of FlyOver flight ride experiences in the vibrant cities of Vancouver, Reykjavik, Las Vegas (opening 2021), and Toronto (opening 2022), Pursuit’s elevated hospitality experiences enable visitors to discover and connect with these iconic destinations. With a strategic direction to build an expanding portfolio of extraordinary travel experiences, Pursuit remains focused on refreshing, improving and growing its collection in outstanding places around the globe.


GES is a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event accommodations – all with an unrivaled global reach. With award-winning services and innovative technology, we help our clients maximize performance and achieve their visions through face-to-face experiences.

A Message From David Barry, President – Pursuit

Following the tragic accident that occurred at the Columbia Icefield on July 18, we at Pursuit are focused on three very important priorities.

  • Doing all we can for those involved and their families, through Victim Services and by offering direct and respectful support.
  • Actively supporting a transparent and multi-agency investigation into the cause of this tragic accident. This includes conducting our own internal review which will be shared with the public once completed.
  • Taking care of our team at Pursuit whose dedication to colleagues, guests and first responders is truly honorable.

To respect the time and space needed for this process, we have paused operations at the Columbia Icefield Adventure while the investigation is underway.

Training and passenger safety have been hallmarks of our operation for more than 39 years of operating the Ice Explorers. We have safely guided over 16 million passengers across this terrain. We await the completion of the investigation and will take any recommendations into careful consideration for future operations.

Natural monuments like the Icefield give us strength and resilience. As we work through this very challenging time, we’re grateful for the support of our community and we’re comforted by the beauty that surrounds us.

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