Viad (pronounced VEE-ahd) is an S&P SmallCap 600 international experiential services company with operations in the United States, Canada, the United Kingdom, continental Europe and the United Arab Emirates. Viad generates revenue and shareholder value through two business units: GES and Pursuit. Our business strategy focuses on providing exceptional experiential services to our customers and guests superior and sustainable returns on invested capital to our shareholders.

Pursuit

Pursuit is an attractions and hospitality company that provides a collection of inspiring and unforgettable experiences in iconic destinations. From world-class attractions, distinctive lodges and engaging tours in stunning national parks and renowned global travel locations, to our growing collection of FlyOver flight ride experiences in the vibrant cities of Vancouver, Reykjavik, Las Vegas (opening 2021), and Toronto (opening 2022), Pursuit’s elevated hospitality experiences enable visitors to discover and connect with these iconic destinations. With a strategic direction to build an expanding portfolio of extraordinary travel experiences, Pursuit remains focused on refreshing, improving and growing its collection in outstanding places around the globe.

 

GES

GES is a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event accommodations – all with an unrivaled global reach. With award-winning services and innovative technology, we help our clients maximize performance and achieve their visions through face-to-face experiences.