Viad (pronounced VEE-ahd) is an S&P SmallCap 600 international experiential services company with operations in the United States, Canada, the United Kingdom, continental Europe and the United Arab Emirates. Viad generates revenue and shareholder value through two business units: GES and Pursuit. Our business strategy focuses on providing exceptional experiential services to our customers and guests superior and sustainable returns on invested capital to our shareholders.


GES is a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event accommodations – all with an unrivaled global reach. With award-winning services and innovative technology, we help our clients maximize performance and achieve their visions through face-to-face experiences.


Pursuit is a collection of iconic destination travel experiences that inspire visitors of Banff, Jasper, Waterton Lakes, Glacier, Denali and Kenai Fjords National Parks, Vancouver, Canada and in 2019, Reykjavik, Iceland. Through our collection of world-class recreational attractions, unique hotels and lodges, and ground transportation services, we connect our guests to iconic places through unforgettable, inspiring experiences.