Viad (pronounced VEE-ahd) is an S&P SmallCap 600 international experiential services company with operations in the United States, Canada, the United Kingdom, continental Europe and the United Arab Emirates. Viad generates revenue and shareholder value through two main business units: GES and Pursuit. Our business strategy focuses on providing superior experiential services to our customers and superior and sustainable returns on invested capital to our shareholders.


GES is a leading global partner for live events, offering a comprehensive range of services, including creative design, strategy, audio visual, show production and event accommodations — all with an unrivaled global reach. With award-winning services and innovative technology, we help our clients maximize performance and achieve their visions through face-to-face experiences.


Pursuit is a collection of iconic destination travel experiences that inspire visitors of Banff, Jasper, Waterton Lakes, Glacier, Denali and Kenai Fjords National Parks, Vancouver, Canada and in 2019, Reykjavik, Iceland. Through our collection of world-class recreational attractions, unique hotels and lodges, and ground transportation services, we connect our guests to iconic places through unforgettable, inspiring experiences.